Spotlight On Susan Koger’s Revolving Closet

September 22, 2016

Back in 2012, Susan Koger, the founder of indie online retailer ModCloth, let Matchbook Magazine peep into her own closet. Now, in 2016, I’m suddenly compelled to redress the feature.

Wait, wait, wait. Did you all see that? Can we just talk about what she has going on in there for a minute, years after the fact?

Woman’s probably long-moved out of the house by now. But that doesn’t mean her dressing room can’t lend itself to lively blog chatter, now does it?

Here we see Susan, posing proudly yet demurely, in front of her vast shoe collection:

Spotlight On Susan Koger's Revolving Closet

She’s got the polka dots working to achieve the sweet vibe, and the lion to thwart would-be taker-advantage-ofs. Nice work, Susan.

Here, we have her closet.

Spotlight On Susan Koger's Revolving Closet

It’s certainly well organized, we can agree, albeit unexceptional besides for that. Spotlight On Susan Koger's Revolving Closet

The fact that she has a boat load of shoes and accessories and clothing doesn’t throw us much for a loop, given her line of work.

Spotlight On Susan Koger's Revolving Closet

Necklaces, okay, moving on, to–
Spotlight On Susan Koger's Revolving Closet

Excuse me, Susan Koger, what is that?!

Are you the only person in real life–discounting every dry cleaners–to have a revolving closet?

And now that we’re discussing this, Susan, I wonder if you’d mind addressing the impetus behind said clothing carousel? Was it limited space? Or an homage to the brilliance of dry cleaning garment retrieval? Or both?

Come to think of it, you might as well add in there how fast it revolves. Does it only have one speed? Or, is there a manic button for when you just want all your clothes to rush by you, a hypnotizing blur of color and pattern?

Does everyone who visits your house request a demonstration?

I know I’m about 4 years late on the inquiry, but as I spend a considerable amount of time in people’s closets and am yet to encounter such an apparatus in one, I feel the curiosity is warranted.

2 Comments

  1. Leanne on September 22, 2016 at 9:00 am

    Funny that her garments don’t reflect the care that she obviously gave to her Way-Too-Large shoe collection!

  2. Emerald on September 23, 2016 at 7:42 am

    I love that her pug is just like ‘meh’ – haha. I thought that it would be her shoes that revolve like in the movie Overboard. I am also curious as to why she went with a dry cleaner carousel. She does seem very pleased with it so that’s the important part.

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2 Comments

  1. Leanne on September 22, 2016 at 9:00 am

    Funny that her garments don’t reflect the care that she obviously gave to her Way-Too-Large shoe collection!

  2. Emerald on September 23, 2016 at 7:42 am

    I love that her pug is just like ‘meh’ – haha. I thought that it would be her shoes that revolve like in the movie Overboard. I am also curious as to why she went with a dry cleaner carousel. She does seem very pleased with it so that’s the important part.

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